航空產業異業結盟共同行銷之策略探討： 以長榮航空與Hello+ ... | 全台ATM分佈網

由劉鎧著作·2009—本研究以異業聯盟的合作方式中，最具創意與為人所樂道之長榮航空與日本SANRIO合作推出的HelloKitty彩繪機方案，解析其合作策略的形成要素，以合作型態、 ...

Due to the tsunami in South Asia and the bombing incidents in Bali, Indonesia at the end of 2004, there has been a slowing demand for air service in Southeast Asia and the number of air travelers has also reduced significantly. However, with events such as the gradual recovery of Japan’s economy, Japan’s visa-free incentives to Taiwanese tourists, the 2005 World Expo at Aichi and the continuing Korean trends, have triggered a new wave of tourism boom in Northeast Asia. In order to enhance the airline route efficiency, the selection of the regional routes is primarily focused on adjusting existing route planning to cater for those routes that are more profitable in Northeast Asia, especially the route between Taiwan and Japan. This in turn has exacerbated the competition between the carriers. Asia has been one of the fastest-growing markets in air travel in recent years, and International Civil Aviation Organization (ICAO...